SCAD Museum of Art Mobile App
SCAD "Museum of Art" Mobile App
This mobile app was created as a digital experience for the Museum of Art at SCAD. A lot of the research stemmed from the quest to answer questions such as which are the key players of the museum, how does the interior/exterior space affect the museum, what is the position of the museum in the community and what is the mission of the museum.
The project consisted of four phases that included: strategy, scope, structure and surface. Each phase had specific points that needed to be researched and addressed. In the strategy phase, we identified user needs and product objectives. In order to fulfill this phase, we created personas based off the IDUS 711 research provided and identified key aspects of a museum that matter the most to the user. In the scope, we identified functional specifications and content requirements. We learned how to create scenarios in which our personas would find themselves thus creating user journeys that influences the navigation scheme within the app itself.
My specific role in this project was to create the overall branding of the application and prototyping in Invision. This included color palette, typography, low-medium-high fidelity mockups as well as overall hierarchy. The team collaborated thoroughly on the the primary research, user stories, functional specifications and site navigation.
You may view the complete prototype design on: https://projects.invisionapp.com/share/2T7JQEPWY